Cultural perceptions of sex dolls in Portugal are gradually evolving, reflecting broader social changes around sexuality and intimacy. Traditionally, Portuguese society has been conservative, with open discussions about sexuality often considered taboo. However, as attitudes shift toward greater acceptance of individual choices and diverse expressions of intimacy, sex dolls are becoming more recognized as legitimate personal tools. Many view sex dolls not as objects of shame but as a means for self-exploration, companionship, and sexual fulfillment. Younger generations are generally more open-minded, seeing them as a form of personal empowerment rather than taboo. Nonetheless, some still associate sex dolls with stigma or superficiality, fearing they might replace genuine human relationships. Portuguese media and cultural discourse are gradually normalizing their use, emphasizing personal freedom and safety. Additionally, the increasing availability of high-quality, realistic sex dolls online has contributed to changing perceptions, making them more mainstream. Overall, while some traditional attitudes persist, there is a clear trend toward acceptance and understanding, with more people recognizing sex dolls as a valid option for personal well-being and sexual health in Portugal.